WHAT WE DO

Like the fashion industry each year, beauty brands seek to find new and innovative ways to differentiate. As the market becomes a little more crowded and a little more competitive, Aspects Beauty evaluates how to promote and launch new brands for whom we are caretakers.

In 2009, we continue to seek unique strategic opportunities to work with leading or emerging brands to differentiate our brand offer within the UK beauty sector.

Our core belief as a company is that finding the right brand is as important as matching it with the right retailer. Our diverse range of retailing partners means one of our strengths is in matching it with the right customer profile - from uber to affordable luxury, from emerging niche to mass high street.

Aspects Beauty believes in more than just keeping pace with change, we want to lead when it comes to adapting to trend. The past few years have seen a gradual blurring of beauty categorisation as more and more retailers recognise that diversification reaps rewards.

As customers continue to demand the next new thing, the rules of beauty have been rewritten as we see the marketplace evolve into offering customers genuinely meaningful choice.

The possibilities for us as caretakers of brands are endless. As specialists in the beauty sector, we are poised to capitalise best on diversification - from make-up to fragrance, from cosmetics to skincare, our experience in reacting to trend, as well as having the appropriate channels to do so, is our unique point of difference.

This is exciting stuff as we ask what'S next in retail and how can we take forward your brand?

working together

Working together is an idea worth exploring. We recognise there are retail leaders and there are retail followers. At the same time, every brand out there wants to be unique whilst appealing to as many customers as possible.

Our unique strength at Aspects is that we understand this 'marketing schizophrenia'. From the prestige and luxury end to the aspirational high street sector, our experience gives us insight into trends and this allows us to adapt quickly and effectively as caretakers of Beauty brands.

Our role is all encompassing - we find your point of difference, we analyse your competition, we match the right customer profile and we pinpoint the retailer that best reflects your brand. From there on, it's about keeping your brand integrity, communicating to customers the right messages, maintaining relationships both with stores and customers, developing your brand with PR as well as tactical and strategic focus-led promotions.